Many clients ask me: “Why don’t offer SEO and SEM?”
The straight forward answer: “They have their own science and I haven’t mastered them yet.”
SEO and SEM is more than just plugging some keywords in, and adding meta tags to the header. That was the cure over 10 years ago. Now these new-aged web crawlers have smartened up and have algorithms that are constantly changing. There is now a science to what keywords to use, how many to apply and the best place to put them.
It is important to know that I do apply the basics when it comes to SEO. ( Adding titles to pages, using the heading tags accordingly and applying alt tags to images to name a few.) However even though I have a general knowledge about SEO and SEM, I don’t feel comfortable offering a service that I am not confidant in. I want to be able to deliver quality services and products to my clients.
This is not to say I will not offer SEO or SEM in the future, it is just not in the current service offering that I have. I want to be well versed in the services that I offer and feel my clients deserve that at the very least. I know I wouldn’t go to a mechanic if they said they “kind of” know about cars, so why should SEO and SEM be any different! For now I will leave SEO and SEM up to the pro’s.
UX stands for the User Experience. Simply it is the process of a user interacting with anything. From a digital perspective it is important to keep the user engaged while presenting the information clearly and directly. The main goal of UX is to take the “busyness” and complexity out, while keeping the valued information displayed simply.
This does get challenging when dealing with larger applications which may have a more detail processes. Understanding the applications process is imperative before coming up with a solution. Sometimes a simple solution might be to break down a detailed process and turn it into a widget with steps.
My mantra of “Less is More” comes in to play within the UX realm. The biggest gripe I hear from clients is that a particular site is “too busy” or “it has too much going on I don’t know where to look”. Any user will be turned off immediately when there is information overload. When information is too difficult to find there is a high probability for that users to leave a site rather than continue searching. In today’s day and age people are not willing to wait or do the digging to find the answer. There is a need of immediate gratification. Applying my mantra “Less is More” keeps information straight forward and keeps it easy for the user to find what they are looking for.
People that know me well know I have a thing for frogs. There is more meaning behind that frog in my logo.
Frogs seem to show up in my life when something major is about to happen. They are like a spirit animal that the universe sends to warn me of whatever is to come. I started to notice the frog revealings before I started my business. I found it very peculiar but yet each reveal was unforgettable.
When I was just starting my business like everyone else I had to come up with a brand. My brand has since changed multiple times except the frog. I was working with one of my graphic artist friends and she advised me that I needed some sort of an icon to represent my business. At that moment I knew it had to be a frog. There was no hesitation it was a gut feeling almost a knee jerk reaction. While she was busy designing my first logo, I decided to do some research on the meaning of frogs.
Frogs represent transition and transformation and support us in times of change. They also symbolize the rebirth stage in the cycle of life. When a frog appears it gives you the capacity to uncover opportunities and helps you swim easily through tough life changes.
One thing that is constant in this world is change, especially when it comes to the world wide web. As a developer it is imperative to be aware of the new languages that are rising or a new tool that I can use. Trends in Web design are forever changing too. Each day there is a new piece of information that can be utilized in some aspect when it comes to the Internet.
So with the frog representing transition and transformation while recognizing that the internet and technology are forever changing, I found it fitting to have a frog as my icon in my logo.